Your Customer Avatar Is Dead. Use AI to Check the Map

The map is not the terrain. Here’s how to use AI and your sales calls to check your customer avatar against what buyers actually say.

Never Ask Your Team to Fire Themselves

If saving 10 hours with AI earns your best people 10 more hours of work, they’ll hide every hour. Here’s how to change the incentive.

Why Your Team Won’t Use AI (and What an 1854 Elevator Teaches Us)

The tools work. Your people won’t touch them. Here’s the Magic, Mirrors and Men approach to getting your team to actually use AI.